HEY LULLAE
Three journeys · One wardrobe

Hey Lullae Membership:
Choose Your Journey

We invite you to experience a more curated, personal way to dress. Choose the level that matches your style ambition.

Complimentary

The Muse

Free

Where every wardrobe begins.

  • AI Silhouette Curation
  • Private Trend Reports
  • Early Access12 hours
  • Member Discount—
  • Shipping BenefitStandard
  • 1:1 Styling—
  • Priority Concierge—
  • Lullae Collective AccessNo access
  • Founding Member Rate—

per month

The Curator

R149

For the shopper who dresses with intent.

  • AI Silhouette Curation
  • Private Trend Reports
  • Early Access12 hours
  • Member Discount5 – 7%
  • Shipping BenefitReduced threshold
  • 1:1 StylingBimonthly
  • Priority Concierge—
  • Lullae Collective AccessSecondary (subject to availability)
  • Founding Member Rate—
Premium

per month

The Atelier

R399

A private atelier, on retainer.

  • AI Silhouette Curation
  • Private Trend Reports
  • Early Access24 hours (First Dibs)
  • Member Discount10 – 15%
  • Shipping BenefitZero threshold
  • 1:1 StylingUnlimited
  • Priority Concierge
  • Lullae Collective Access24 hour Priority (First Dibs)
  • Founding Member RateR250 / mo · 12 mo*

*Founding Member Rate applies to the first 100 members, guaranteed for 12 months.

Secured by PayFast

PCI DSS certified · Cancel anytime · Card details never touch our servers.

The three memberships

A journey for every stage of your wardrobe.

Entry · Personal Discovery

The Muse

ComplimentaryAlways free

A quiet introduction to Hey Lullae: personal discovery, guided by AI. No endless scrolling, no noise; just a gentle way to see what suits you and to stay a step ahead of the season.

  • AI Powered Silhouette Curation, we map your unique measurements and preferences to our boutiques, so every recommendation fits your shape and taste.
  • Private Trend Reports, curated intelligence on emerging fashion, sent directly to your inbox so you're always ahead of the season.
  • Early Access (12 hours), the first look at new boutique drops, with a twelve hour head start on popular sizes.

Core · Friction Reduction & Recurring Savings

The Curator

R149per month

For the shopper who dresses with intent. An automatic member discount is applied to every purchase, shipping softens, and a stylist is on hand every second month to refine the direction your wardrobe is taking.

  • 5 – 7% Member Discount, an instant, automatic discount on every item. Your membership pays for itself the moment you shop.
  • Reduced Shipping Thresholds, we lower the amount you need to spend to qualify for free shipping.
  • Bimonthly 1:1 Styling, a dedicated virtual session every two months to refine your look or plan an event.
  • Waitlist Bypass, if a piece sells out, you are automatically moved to the front of the queue for restock notifications.
  • Lullae Collective, Secondary Access (subject to availability).
Founding Member

Prestige · White Glove Service & Exclusivity

The Atelier

R399per month

Founding rate · R250 / mo · first 12 months

A private atelier on retainer. Our deepest savings on every purchase, complimentary priority shipping regardless of basket size, and the full weight of our concierge behind your wardrobe. Founding Members secure the tier at R250/month for their first twelve months, reserved for the first 100 to join.

  • 10 – 15% Member Discount, our deepest savings, applied across every single purchase.
  • Zero Threshold Shipping, free, priority shipping on every order, regardless of size or boutique location.
  • Priority ‘First Dibs’ (24 hours), exclusive access a full day before the public.
  • Complimentary Styling Concierge, unlimited access to your personal stylist for any event or wardrobe refresh.
  • Circular Fashion Concierge, we manage the authentication and resale of your preloved Lullae pieces for you.
  • Concierge Gift Service, bespoke gift ideas curated from our boutiques, based on your recipient's profile.

Across every membership

The Community Layer

Two quiet rituals extended to every member: a way to carry Hey Lullae with you, and a way to look back at the wardrobe you built.

The Digital Style Pass

A membership card for Apple Wallet and Google Wallet: your tier, your discount and priority access, always in your pocket.

The Lullae Archive

A private year end recap: the silhouettes you gravitated to, the boutiques you loved, and a curated edit for the year ahead.

Secured billing

Secured by PayFast

Every membership is processed through PayFast, our PCI DSS compliant South African payments partner for cards, Instant EFT and Pay by Bank. Card and banking details never touch our servers, and you can cancel at any time — access continues to the end of the period you've paid for.

Built for our boutiques

Margin Shield

Membership revenue funds an automated platform fee reconciliation layer, Margin Shield, designed to sustain long term boutique partnerships. Your subscription is what keeps the relationships behind every product on Hey Lullae fair and enduring.

A note from Hey Lullae

Membership at Hey Lullae is a small, deliberate commitment to your wardrobe and to the boutiques we love. Cancel at any time. Return to The Edit