Platform and E-Commerce Terms and Conditions

1.1 These Platform and E-Commerce Terms and Conditions ("Terms") govern your access to and use of the Hey Lullae! website at heylullae.co.za, any associated web application, digital wardrobe, AI styling concierge, virtual fitting or try on functionality, membership services, marketplace, checkout functionality and related services (collectively, the "Platform"), and your purchase of products made available through the Platform.

1.2 The Platform is operated by Hey Lullae! (Pty) Ltd, a South African company trading as "Hey Lullae!" ("Hey Lullae!", "we", "us" or "our"). The registered legal name, company registration number, physical address, contact details and other disclosures required by applicable law are set out in Schedule 1 below.

1.3 Hey Lullae! is an AI powered fashion discovery, styling and multi merchant commerce platform. The Platform enables users to create a digital wardrobe and style profile, receive AI assisted outfit and sizing recommendations, discover products from participating fashion brands, boutiques, designers and retailers ("Brand Partners"), combine curated products across brands and, where enabled, purchase those products through a unified checkout.

1.4 By creating an Account, subscribing to a Membership, using an AI Feature, adding an item to your Digital Wardrobe, placing an Order or otherwise using the Platform, you acknowledge that you have read and understood these Terms and agree to be bound by them.

1.5 Nothing in these Terms excludes, limits or waives any right or remedy that cannot lawfully be excluded under the Consumer Protection Act 68 of 2008 ("CPA"), the Electronic Communications and Transactions Act 25 of 2002 ("ECTA"), the Protection of Personal Information Act 4 of 2013 ("POPIA") or other applicable South African law.

1.6 If you do not agree to these Terms, you must not make use of the Platform.

In these Terms, unless the context indicates otherwise:

• Account means a user account registered on the Platform;
• AI Feature means any artificial intelligence enabled feature, including the AI styling concierge, curation matching, sizing assistance, Silhouette Vault, wardrobe analysis, virtual fitting or try on rendering;
• Brand Partner means an independent brand, boutique, designer, retailer or other supplier whose Products are listed or made available through the Platform;
• Curated Item means a Product selected, recommended, displayed or grouped by Hey Lullae! or an AI Feature as part of a look, outfit, edit, recommendation or promotion;
• Digital Wardrobe means the private digital area in which a Customer may save or upload garments, outfit references, preferences, measurements, silhouettes, inspiration and other styling information;
• Customer, you or your means a person who accesses or uses the Platform, registers an Account, subscribes to a Membership or places an Order;
• Membership means a free or paid Hey Lullae! membership tier and the associated features and benefits;
• Order means an order submitted through the Platform for one or more Products;
• Product means a garment, accessory, footwear item or other product made available for purchase through the Platform;
• Styling Data means information used to personalise the Platform, including style preferences, saved products, wardrobe images, measurements, size preferences, colour preferences, silhouette or contour images, inspiration images, interaction history and AI inputs or outputs;
• Subscription Fee means the recurring fee payable for a paid Membership tier; and
• Wallet Credit or Voucher means a non cash promotional credit, discount or voucher made available through the Platform subject to applicable terms.

3.1 You must be at least 18 years old or otherwise have the legal capacity required to enter into these Terms. Where the Platform lawfully permits a minor to use a feature, any required parent or guardian consent must first be obtained.

3.2 You must provide accurate, current and complete registration and checkout information and keep your Account details up to date.

3.3 You are responsible for safeguarding your credentials and for activity undertaken through your Account. You must notify Hey Lullae! promptly at concierge@heylullae.co.za if you suspect unauthorised access.

3.4 Accounts are personal and may not be sold, transferred or made available to another person without our written permission.

4.1 The Platform may allow you to build a Digital Wardrobe by saving Brand Partner Products and uploading or recording items you already own, together with Styling Data used to personalise recommendations.

4.2 AI Features may analyse Styling Data to suggest outfits, colours, brands, sizes, combinations, Curated Items and other fashion recommendations. AI outputs are probabilistic and may be incomplete, inaccurate or unsuitable for your preferences or circumstances.

4.3 A styling, sizing, colour, fit, drape or virtual try on recommendation is an assistive estimate only and is not a guarantee that a Product will fit, look, feel or appear in person as displayed or recommended.

4.4 You remain responsible for reviewing the Brand Partner's product description, measurements, composition, care instructions, size chart, price, availability and other material information before placing an Order.

4.5 Where an AI Feature processes uploaded photographs, body contours, silhouettes, measurements or likeness information, such processing is governed by the Hey Lullae! Privacy Policy and any separate consent presented for that feature.

4.6 You retain ownership of content you upload. You grant Hey Lullae! a limited, non exclusive, worldwide, royalty free and revocable licence to host, store, transmit, transform and technically process that content only as reasonably necessary to provide the Platform and the AI Feature requested by you, subject to the Privacy Policy.

4.7 Hey Lullae! will not use your likeness, silhouette images or private wardrobe photographs in public advertising or endorsements without separate permission.

5.1 Products are sourced from independent Brand Partners. Unless the Platform expressly identifies Hey Lullae! as the supplier of a Product, the Brand Partner remains responsible for the manufacture, quality, conformity, stock, sizing information and fulfilment of its Products, subject to Hey Lullae!'s obligations as the platform operator and checkout merchant under applicable law.

5.2 Hey Lullae! may act as the checkout or merchant of record for a unified Order, collect payment from you, allocate the Order to one or more Brand Partners, coordinate fulfilment and facilitate refunds. This does not make Hey Lullae! the manufacturer of Brand Partner Products.

5.3 An Order containing Products from multiple Brand Partners may be split into separate fulfilment parcels, delivery dates, collection arrangements and returns.

5.4 Brand Partners may join or leave the Platform and may change Products, prices, stock, size availability and fulfilment options. Hey Lullae! does not guarantee that a Product or Brand Partner will remain available.

6.1 Hey Lullae! and Brand Partners take reasonable steps to ensure that Product descriptions, photographs, prices, stock information and specifications are accurate. Catalogue information may nevertheless contain errors, omissions, delays or information supplied by third parties.

6.2 Colour accuracy. Product colours may appear differently depending on photography, lighting, editing, fabric characteristics, screen calibration, display settings and AI rendering. Images are illustrative and Hey Lullae! does not warrant exact colour reproduction.

6.3 Sizing and fit. Sizing is not standardised across brands. A size recommendation, measurement conversion or virtual fitting result is an estimate based on available Product information and the information supplied by you. Actual fit may vary by cut, fabric, manufacturing tolerances and personal preference.

6.4 Stock availability. Product listings do not guarantee stock. Stock may sell out, be reserved, be damaged, be incorrectly synchronised or otherwise become unavailable before a Brand Partner confirms fulfilment.

6.5 Listing errors. If a Product has been materially misdescribed, mispriced or listed in error, Hey Lullae! may correct the listing and, where an Order cannot lawfully or reasonably be fulfilled, cancel the affected item and refund the amount paid for it, subject to applicable law.

6.6 Where applicable law gives you a right or remedy for goods that are defective, unsafe, unsuitable or not reasonably consistent with their description, these Terms do not limit that right.

7.1 Prices are displayed in South African Rand (ZAR) and will state whether VAT is included where applicable. The total amount payable, including applicable delivery charges and taxes, will be displayed before you submit payment.

7.2 Prices may change before an Order is submitted. A change does not affect an Order already accepted except where permitted by law to correct an obvious error.

7.3 Promotional discounts, Membership discounts, vouchers and codes may be subject to eligibility criteria, minimum spend, excluded brands or Products, validity periods and maximum discount caps displayed with the relevant offer.

7.4 Unless expressly stated otherwise, discounts may not be combined or stacked. Hey Lullae! may apply a maximum promotional discount to a Curated Item, outfit, Order, brand or Membership tier to protect Brand Partner pricing and campaign rules.

7.5 A promotional cap or exclusion will be disclosed at or before redemption. No promotion creates a right to a Product that is unavailable.

8.1 Hey Lullae! may offer free and paid Membership tiers. Current prices, benefits and feature limits will be displayed on the Membership page before you subscribe.

8.2 Membership benefits may include different levels of AI concierge access, wardrobe analysis, virtual fit processing, curated edits, early access, limited releases, partner offers, promotional discounts or other perks.

8.3 Perks are personal, non transferable and subject to availability and any specific perk terms. A perk is not redeemable for cash unless required by law.

8.4 Hey Lullae! may modify prospective Membership benefits, feature limits or tier structures. Where a material adverse change affects a paid Membership during a prepaid period, we will provide reasonable notice and any remedy required by applicable law.

8.5 The availability of a free, paid, promotional, early access or other Membership status does not guarantee that any particular paid tier, price, discount, benefit or feature will be introduced or remain available indefinitely. A future paid Membership will bind you only if you affirmatively subscribe after its price, billing cycle, material benefits and applicable terms have been disclosed to you.

9.1 A paid Membership is billed monthly or annually according to the billing cycle selected at checkout. The Subscription Fee and billing frequency will be clearly displayed before you subscribe.

9.2 Unless you cancel before the next renewal date, a paid Membership renews automatically for the same billing cycle and you authorise Hey Lullae! and its payment service provider to charge the applicable Subscription Fee using your authorised payment method, subject to applicable law.

9.3 You may cancel a paid Membership through the cancellation functionality made available in your Account or by contacting Hey Lullae!. Cancellation prevents the next renewal and ordinarily takes effect at the end of the current paid billing period.

9.4 No pro rata refund is due merely because you stop using a paid Membership during a billing period, except where required by the CPA, ECTA or other applicable law, or where Hey Lullae! expressly agrees otherwise.

9.5 Any statutory cooling off, cancellation or fixed term consumer rights that apply to your Membership prevail over an inconsistent provision of these Terms.

9.6 If a recurring payment fails, Hey Lullae! may retry the payment, request an alternative payment method, restrict paid features or downgrade the Account after reasonable notice.

10.1 Products placed in a cart are not reserved unless expressly stated.

10.2 Submitting an Order constitutes an offer by you to purchase the selected Products at the displayed total price. An automated acknowledgement confirms receipt of the Order but does not necessarily confirm Brand Partner stock.

10.3 An Order is accepted when Hey Lullae! confirms acceptance or fulfilment of the relevant item, or otherwise as required by applicable law.

10.4 Where a multi brand Order is partially unavailable, Hey Lullae! may, with appropriate notice, fulfil the available portion and refund the unavailable portion, or cancel the Order where partial fulfilment is not reasonably appropriate.

10.5 You must review delivery address, collection location, size, colour, quantity and other Order information before payment. Changes after acceptance are subject to operational feasibility and your statutory rights.

11.1 Online payments are processed using PayFast Payments or another payment service provider identified at checkout from time to time. Hey Lullae! does not itself require you to provide sensitive card credentials outside the secure payment flow.

11.2 Payment is subject to authorisation by your bank, card issuer and the payment service provider, including any applicable authentication, fraud screening or 3 D Secure process.

11.3 An Order is not treated as paid until Hey Lullae! receives confirmation of successful payment. Failed, reversed, disputed or unauthorised payments may result in an Order being withheld or cancelled.

11.4 Payment processing may be subject to the payment provider's own terms and privacy practices. Hey Lullae! remains responsible for its obligations to you under applicable consumer law.

11.5 Hey Lullae! may request reasonable verification where a transaction presents a fraud, security or chargeback risk. We may delay dispatch while lawful verification is completed.

12.1 Available delivery methods, estimated delivery periods and delivery charges will be displayed at checkout or in the Shipping Policy of the Brand Partner, from time to time. Delivery estimates are estimates and may differ between Brand Partners.

12.2 A multi brand Order may arrive in more than one parcel because Products may ship directly from different Brand Partners.

12.3 Delivery may be affected by courier delays, remote area routing, adverse weather, strikes, public holidays, Brand Partner processing delays or circumstances outside reasonable control. Hey Lullae! will not exclude liability where applicable law imposes responsibility, but reasonable delivery estimates are not guarantees.

12.4 You must provide an accurate deliverable address and reasonable delivery instructions. Additional costs caused by an incorrect address or repeated failed delivery may be charged where lawful and disclosed.

12.5 Where in store collection is offered, collection instructions, identification requirements and collection periods will be displayed or communicated to you.

12.6 Risk in Products passes in accordance with applicable law. Nothing in these Terms transfers risk to you earlier than permitted by the CPA or ECTA.

13.1 Hey Lullae! will maintain a clear Returns & Cancellations Policy on the Platform. That policy forms part of these Terms and must be read with your statutory rights.

13.2 Unless a different period is required by law or clearly disclosed for a lawful exception, Hey Lullae!'s standard operational return window for eligible fashion Products is 14 days from delivery. Returned Products must satisfy the eligibility requirements displayed in the Returns & Cancellations Policy.

13.3 Certain Products may lawfully be excluded from return for hygiene, customisation, sealed goods or other reasons permitted by applicable law. Any exclusion will be clearly disclosed and will not override rights relating to defective or incorrectly supplied goods.

13.4 Where an Order has already been released to a Brand Partner for fulfilment, operational cancellation may no longer be possible. This does not remove any cancellation or cooling off right you have under applicable law.

13.5 Refunds will ordinarily be made to the original payment method, unless another method is required or agreed. Processing time depends on Hey Lullae!'s verification, the payment provider and your financial institution.

13.6 Where the payment service provider processed the original payment, Hey Lullae! may submit an approved refund through that provider and may be required to retain or provide transaction, proof of sale, delivery, cancellation or refund request information for payment processing purposes.

13.7 Original or return shipping charges are refundable only where required by law or expressly stated in the Returns & Cancellations Policy, including where an incorrect or defective Product is supplied.

13.8 If only part of a multi brand Order is returned, the refund will relate to the returned eligible Product and any associated amounts required by law. Promotional discounts may be recalculated where the return causes the remaining Order to cease satisfying a disclosed promotion threshold, to the extent lawful.

14.1 Hey Lullae! may issue Vouchers or Wallet Credits through referrals, Membership perks, campaigns, customer service adjustments or promotions.

14.2 Unless expressly stated otherwise, Vouchers are non transferable, have no cash value, may not be sold or exchanged for cash, and may be subject to a redemption floor, expiry date, eligible Product range and promotional cap.

14.3 A Voucher may be reversed or withheld where the underlying qualifying Order is cancelled, refunded, charged back, fraudulent or otherwise does not satisfy the applicable promotion terms.

14.4 Perk redemption is subject to stock, capacity and the terms displayed with the perk. A redeemed perk may not be substituted for cash.

15.1 Hey Lullae! may operate referral or promotional programmes, including Share & Save or successor programmes, subject to specific campaign terms displayed on the Platform.

15.2 A referral reward may be conditional on a new referred Customer completing a qualifying, paid and non refunded Order and the expiry of applicable return, chargeback and settlement periods.

15.3 Annual caps, redemption floors, friend discounts and referral values will be those displayed for the programme at the relevant time.

15.4 Self referrals, fabricated accounts, circular transactions, collusion or other manipulation may result in affected benefits being cancelled and Accounts being restricted or terminated after reasonable investigation.

15.5 Hey Lullae! may offer founding member, early access, launch or similar incentives. Any preferential rate, rate lock, discount, credit, access right or other benefit applies only if it is expressly offered to you on stated terms. Descriptions of possible future benefits, tiers or pricing do not create a contractual entitlement unless Hey Lullae! expressly confirms the benefit and its conditions.

16.1 You must only upload photographs, wardrobe images, inspiration, text and other content that you have the right to use and process through the Platform.

16.2 You may not upload unlawful, infringing, deceptive, abusive or malicious content or content that violates another person's privacy or intellectual property rights.

16.3 Your Digital Wardrobe is intended for personal styling use. Hey Lullae! may apply reasonable technical limits to storage, file size, format or feature usage.

17.1 Hey Lullae! processes personal information in accordance with its Privacy Policy and POPIA.

17.2 Styling Data may include measurements, sizing information, colour and style preferences, uploaded wardrobe photographs, silhouette or contour images, inspiration content and your interactions with AI Features.

17.3 Where a virtual try on or similar AI Feature requires third party AI processing, the relevant images and garment references may be transmitted to an authorised AI service provider solely to produce the requested output, as described in the Privacy Policy and any feature specific notice.

17.4 Where POPIA requires consent for a particular category or use of personal information, Hey Lullae! will obtain the required consent before carrying out that processing.

17.5 Hey Lullae! may use cookies, analytics and marketing technologies subject to its privacy and cookie notices and any consent requirements under applicable law.

18.1 AI generated images and styling outputs are illustrative. They may distort or inaccurately represent body shape, garment dimensions, fabric, texture, colour, length, fit, drape, accessories or other visual characteristics.

18.2 A virtual try on does not constitute a representation or warranty that the physical Product will appear or fit in the same way.

18.3 Hey Lullae! may improve, replace, suspend or discontinue an AI model or feature. Material changes to paid Membership functionality will be dealt with in accordance with clause 8.4.

18.4 You should not rely on AI output where the underlying Product listing, size chart or Brand Partner information indicates otherwise.

19.1 You may not misuse the Platform, including by scraping or harvesting data without permission, reverse engineering except where law permits, interfering with security, introducing malicious code, attempting unauthorised access, manipulating pricing or promotions, impersonating another person or using automated tools to abuse the Platform.

19.2 Hey Lullae! may investigate suspected abuse and take proportionate steps including restricting features, cancelling improperly obtained benefits, suspending an Account or terminating access.

19.3 If you voluntarily provide suggestions, ideas, comments, usability observations, feature requests or other feedback about the Platform ("Feedback"), you grant Hey Lullae! a perpetual, worldwide, non exclusive, royalty free right to use, reproduce, adapt, develop and incorporate that Feedback into its products and services without compensation or attribution to you. This clause does not transfer ownership of your photographs, likeness, Digital Wardrobe content or other personal content uploaded for styling.

20.1 All intellectual property rights in the Hey Lullae! name, branding, Platform software, curation systems, user interface, editorial content and proprietary technology belong to Hey Lullae! or its licensors.

20.2 Brand Partner names, trade marks, Product imagery and other catalogue materials remain the property of their respective rights holders.

20.3 Except for the limited personal use permitted by these Terms, no Platform content may be reproduced, distributed, commercially exploited or used to train another model or competing service without the relevant rights holder's permission.

21.1 Hey Lullae! will use reasonable efforts to maintain the Platform but does not guarantee uninterrupted or error free availability.

21.2 The Platform depends on third party hosting, AI, payment, communications, courier, Brand Partner and other systems. Temporary interruption may occur because of maintenance, outages, upgrades or circumstances outside reasonable control.

21.3 Third party websites and services linked from the Platform are governed by their own terms and privacy policies.

21.3.1 External sourcing and referral disclaimer. Where the AI concierge sources a garment from a merchant website, marketplace or stockist that is not a Hey Lullae! Brand Partner, the resulting product card is an editorial reference and an outbound link only. Hey Lullae! does not sell, hold, price, ship or accept payment for that item, does not control the destination site and does not warrant the availability, price, sizing, authenticity or description shown there. Any purchase is a contract solely between you and that merchant, and that merchant's own terms, returns policy and privacy policy apply. Some outbound links may carry a referral or affiliate parameter that allows Hey Lullae! to be credited for the referral. This never changes the price you pay, and it does not influence whether a garment is recommended to you. Clicks on outbound links are logged as described in the Privacy Policy Statement.

21.4 The Platform and its AI, discovery, styling, checkout and other features may be developed, tested, refined, replaced or withdrawn over time. Features may contain defects, produce errors, operate differently across devices or be temporarily unavailable while changes are implemented.

21.5 Unless Hey Lullae! expressly agrees otherwise in writing, no service level agreement, minimum uptime commitment, response time commitment or guarantee of uninterrupted availability applies to the Platform. This does not limit any non excludable right under applicable law or Hey Lullae!'s obligations in respect of an accepted Order.

22.1 Nothing in these Terms excludes any statutory warranty, right to safe and good quality goods, right to return defective goods, right to fair terms, or other consumer protection that cannot lawfully be excluded.

22.2 Subject to clause 22.1, Hey Lullae! does not guarantee Brand Partner stock, exact colour reproduction, cross brand sizing consistency, the accuracy of third party catalogue data, or that an AI recommendation or virtual rendering will meet your subjective expectations.

22.3 To the maximum extent permitted by law, Hey Lullae! will not be liable for indirect, special or consequential loss that was not reasonably foreseeable or was caused by circumstances beyond its reasonable control.

22.4 Nothing in these Terms excludes or limits liability where such exclusion is prohibited by law, including any liability that cannot lawfully be excluded under the CPA.

23.1 Hey Lullae! may suspend or terminate an Account where reasonably necessary because of a material breach, fraud, unlawful conduct, security risk, payment abuse or a legal requirement.

23.2 You may request closure of your Account at any time through available Platform functionality or by contacting Hey Lullae!.

23.3 Account closure does not cancel Orders already accepted or obligations that arose before closure. Personal information will thereafter be retained or deleted in accordance with the Privacy Policy and applicable law.

23.4 Hey Lullae! may discontinue a feature or service on reasonable notice where practicable. If a paid feature is materially discontinued during a prepaid period, Hey Lullae! will provide any refund, credit or other remedy required by applicable law. Closure, termination or discontinuation does not require you to continue into a replacement or future paid service.

23.5 Following Account closure or discontinuation of a feature, Hey Lullae! may retain transaction, order, refund, security, consent and other records for periods required or permitted by law. Other personal information, including Styling Data and uploaded content, will be deleted, de identified or retained in accordance with the Privacy Policy, POPIA and applicable retention requirements.

24.1 If you have a complaint about an Order, Membership, refund or Platform service, you should first contact Hey Lullae! at concierge@heylullae.co.za so that we can attempt to resolve it.

24.2 You should not initiate a payment chargeback for a matter that has already been properly refunded or resolved. Nothing in this clause prevents you from exercising a lawful chargeback or statutory remedy.

24.3 Hey Lullae! may provide payment processors, acquiring banks or card schemes with information reasonably necessary to investigate a disputed transaction, subject to POPIA.

25.1 By using the Platform, you agree to receive transactional and service communications electronically, including Order confirmations, delivery updates, security notices, Membership billing notices and material service changes.

25.2 Direct marketing will only be sent where permitted by applicable law. You may unsubscribe from marketing without affecting essential service communications. Our AI styling assistants, chatbots and automated messaging services operate under a separate, freely given consent, described in the Messaging Opt In Disclaimer & Consent, which you may withdraw at any time.

25.3 Hey Lullae! maintains the following information on the Platform in a readily accessible form as required by applicable law and payment gateway onboarding requirements: full registered legal name and trading name; company registration number; physical address and country of domicile (South Africa); email address and customer service contact details; website address; description of the main characteristics of the Products and services; prices in ZAR, including applicable taxes and delivery charges before payment; accepted payment methods; delivery and shipping terms; returns, cancellation and refund terms; privacy and personal information practices; and any other information required by ECTA, the CPA, POPIA, card scheme rules or the applicable payment provider.

26.1 Hey Lullae! may update Platform features, Brand Partners, Membership structures, AI Features and these Terms from time to time.

26.2 Where a change materially and adversely affects an existing paid entitlement or legal right, Hey Lullae! will provide reasonable notice and comply with applicable law.

26.3 The current version of these Terms will be published on the Platform with its effective or last updated date.

Force majeure. 27.1 Hey Lullae! will not be liable for a delay or failure to perform an obligation to the extent caused by an event beyond its reasonable control, including telecommunications failures, widespread internet outages, natural disasters, governmental action, civil disturbance, strikes, infrastructure failures or failures of third party systems, subject to applicable law.

Assignment. 27.2 You may not transfer your Account or your rights under these Terms to another person without Hey Lullae!'s prior written consent. 27.3 Hey Lullae! may transfer its rights or obligations relating to the Platform as part of a restructuring, merger, acquisition, sale of business or similar transaction, provided that such transfer does not unlawfully prejudice your rights.

Severability. 27.4 If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be treated as severable to the extent necessary and the remaining provisions will continue in force.

No waiver. 27.5 A failure or delay by Hey Lullae! to exercise a right under these Terms does not constitute a waiver of that right.

Entire agreement. 27.6 These Terms, together with the Privacy Policy and any applicable offer terms or policies expressly incorporated into them, constitute the agreement between you and Hey Lullae! concerning your use of the Platform and any Orders or Memberships.

Governing law and disputes. 27.7 These Terms and the Platform are governed by the laws of the Republic of South Africa. 27.8 Customers are encouraged to first submit any complaint or dispute to Hey Lullae! so that the parties may attempt to resolve the matter informally. 27.9 Nothing in these Terms prevents a Customer from exercising any right to approach a court, tribunal, consumer protection authority, regulator, ombud or other body having jurisdiction under applicable law. 27.10 Subject to any mandatory consumer protection rights, the courts of the Republic of South Africa will have jurisdiction in respect of disputes arising from these Terms.

Electronic transactions information. 27.11 To the extent required by the Electronic Communications and Transactions Act, 2002, Hey Lullae! will make the prescribed information concerning the operator of the Platform available on the Platform, including its legal name, registration information, contact details and other information required by law.

Intellectual property. 27.12 All intellectual property rights in the Platform and its content, including software, databases, text, graphics, logos, trademarks, designs, images and other materials, are owned by or licensed to Hey Lullae! or the relevant rights holder. 27.13 Brand Partner names, logos and trademarks remain the property of the applicable Brand Partner or rights holder. 27.14 You may not use Hey Lullae! or Brand Partner intellectual property except as expressly permitted through the ordinary use of the Platform.

• Registered legal entity: Hey Lullae! (Pty) Ltd
• Trading name: Hey Lullae!
• Company registration number: 2026/399808/07
• Physical address: Midrand, Gauteng 1687
• Country of domicile: Republic of South Africa
• Customer service email: concierge@heylullae.co.za
• Legal, data protection and PAIA requests: legal@heylullae.co.za
• Website: www.heylullae.co.za
• Payment gateway: PayFast
• Transaction currency: South African Rand (ZAR)
• Privacy Policy: heylullae.co.za/privacy
• PAIA Manual: heylullae.co.za/paia-manual