Terms of Service

These Terms of Service ("Terms") govern your access to and use of Hey Lullae ("Hey Lullae", "we", "us", "our"), a private AI styling concierge and unified boutique checkout platform operated from Johannesburg, South Africa. Hey Lullae's AI concierge curates fashion tailored to your silhouette, style profile and personal inspiration, and Hey Lullae acts as the checkout of record for purchases from a network of independent boutique partners. By creating an account or using the service, you agree to these Terms.

You must be at least 18 years old, or have the consent of a legal guardian, to use Hey Lullae. You agree to provide accurate, current account information.

You are responsible for safeguarding your login credentials and for any activity under your account. Notify us immediately at concierge@heylullae.co.za if you suspect unauthorised use.

You agree not to misuse the service, including: scraping, reverse engineering, uploading unlawful content, infringing third-party rights, or interfering with the platform's normal operation.

Hey Lullae offers three membership tiers:

• The Muse — complimentary. Default tier for every signed-in member.
• The Curator — R149 / month or R1,609 / year.
• The Atelier — R399 / month or R3,990 / year (a R250 / month Founding Member promotional rate applies for the first 100 Atelier members).

Current benefits and inclusions for each tier are described on the membership page and may evolve over time. Paid memberships renew automatically on the cycle you select until cancelled. You may cancel at any time from Profile → Membership; cancellation takes effect at the end of the current billing period. Refunds for partial periods are not provided.

Hey Lullae acts as the checkout of record for purchases from independent boutique partners listed on the platform. We collect payment via PayFast, coordinate fulfilment with the partner, and process any subsequent refund reversal back to your original payment method. Physical items ship from and are returned to the specific boutique partner's showroom. The full operational terms (14-day return window, eligibility, boutique hand-off, refund reversal, shipping-fee allocation, no-cancellation-once-placed) are set out in Part 2 of our Privacy Policy and in our Returns & Cancellations page and are incorporated into these Terms by reference.

Members may earn credit in a private Hey Lullae Wallet (the "Curation Dividend") when their referred friends or curated commerce activity generates commissionable sales. The share percentage varies by membership tier and may be temporarily boosted through referral activity (a time-limited "Wallet Boost") or permanently adjusted for the referrer of a first successful invite (a lifetime "bonus multiplier"). Wallet balances are contingent on the underlying sale clearing all return, chargeback and settlement windows; balances are not cash and are not guaranteed until settled.

Wallet balances may be redeemed for boutique vouchers or, once the R200 minimum threshold is reached, requested as an EFT payout to a South African bank account you nominate. Redemption requests are processed manually by our settlement team and are subject to the redemption terms displayed at the point of request. Referral and Wallet rewards are non-refundable and non-transferable. Any attempt to manipulate the referral, wallet or dividend system (including self-referrals or fraudulent sales) will forfeit balances.

Hey Lullae features products from independent boutique partners and, for content published by Hey Lullae influencers ("Lookbooks"), may pay a commission to the publishing influencer on attributed sales. We independently curate recommendations; commission arrangements do not influence styling decisions made by your concierge or by our AI curation systems.

Several Hey Lullae features are powered by artificial intelligence, including the concierge chat, curation matching, the Silhouette Vault, and the Wardrobe Lounge virtual try-on renderer. The virtual try-on feature works by transmitting your uploaded silhouette / contour photos, together with the reference imagery of the selected garment, to a third-party generative image model (currently Google's Gemini image model, accessed through the Lovable AI Gateway) which returns a composited preview render.

Third-party AI processing disclosure. By using the virtual try-on, silhouette-based curation, or any AI feature that requires your photographs, you acknowledge and agree that the images you upload (including your face, body and likeness where visible) will be transmitted outside of Hey Lullae to the AI model provider named above for the sole purpose of producing the requested output. That provider processes the images as a data processor on our behalf and is contractually prohibited from using the images to train its foundation models or for any purpose other than returning the requested rendering. Hey Lullae does not use your silhouette photos or generated renders to train any AI model.

Likeness & content licence. You retain full ownership of your uploaded photos, of your likeness, and of any AI-generated renders derived from them. To operate these features for you, you grant Hey Lullae a limited, non-exclusive, worldwide, royalty-free, revocable licence to store, transmit, transform and generate derivative images from your uploaded content — including your likeness where visible in those images — strictly for the purpose of (a) operating the AI feature you requested, (b) displaying the resulting render back to you inside your account, and (c) improving the quality of the feature through internal, non-public review. This licence terminates when you delete the underlying content or your account, subject to reasonable technical retention windows in backups.

We will not use your likeness, silhouette photos or AI-generated renders for public marketing, advertising, testimonials, or any third-party promotion without your separate, explicit written consent.

Nature of AI output. AI outputs are provided on an "as is" basis, are probabilistic, and may contain visual inaccuracies including distortions of body, fabric, colour, fit or drape. They are illustrative previews, not photographic evidence of how a garment will fit, feel or appear in person. You may stop using the AI features at any time and request deletion of your uploaded silhouette photos and stored renders from Profile → Silhouette or by emailing our Information Officer (see Privacy Policy 6).

All Hey Lullae branding, software, curation logic and editorial content are owned by Hey Lullae or its licensors. You retain ownership of content you upload (e.g. inspiration scans, silhouette photos) and grant us a limited licence to process it for the purpose of styling you and operating the platform.

Hey Lullae is provided "as is". We make no guarantees about boutique partner stock, third-party pricing, fit, colour accuracy, delivery timelines, or the accuracy of AI-generated recommendations, matches or try-on renderings. To the maximum extent permitted by South African law, Hey Lullae shall not be liable for indirect or consequential losses arising from use of the service.

We may suspend or terminate accounts that breach these Terms. You may delete your account at any time by emailing concierge@heylullae.co.za.

These Terms are governed by the laws of the Republic of South Africa. Any dispute will be resolved in the courts of Johannesburg.

Questions? Reach us at concierge@heylullae.co.za.