Frequently Asked Questions

Hey Lullae is an AI-powered fashion concierge and multi-merchant platform. We bring together independent ateliers, contemporary labels and major retailers into one seamless, personalized style feed. Whether you're eyeing a statement piece from a local boutique, a graduate designer's debut collection, or a piece from a major retail brand, our engine styles it into one cohesive look you can save, revisit and shop.

Yes! That is the core beauty of Hey Lullae. Our stylist pairs an atelier top, trousers from a major retailer, and accessories from a boutique into complete outfits matched to your silhouette and taste.

Our AI stylist analyzes your personal style preferences, silhouette inputs, and occasion needs across our entire partner ecosystem. It bridges independent fashion with high-street pieces to create complete, tailored outfit recommendations.

Because orders ship directly from our individual partner boutiques across the country, home deliveries may arrive in separate, clearly tracked packages. You'll receive real-time, unified tracking updates right in your Hey Lullae account.

Yes. Selected fashion partners offer In-Store Pickup, letting you collect your items directly from their physical boutiques — saving on delivery fees and getting your items faster.

We eliminate local and international size confusion using smart virtual fitting tools. Instead of forcing you to decipher inconsistent size charts, our tools analyse garment dimensions alongside your personal measurements to recommend your ideal South African fit before you buy.

Our platform technology uses advanced AI estimation, silhouette scanning and fabric-elasticity matrices, and its accuracy is directly dependent on the precision of the data you input. Because independent partner boutiques feature distinct designer cuts, sizing variations can occasionally occur. In the rare instance that your outfit doesn't fit as expected, open a return or exchange from Profile → Orders and our concierge routes it to the correct boutique partner for processing.

Returns must be requested within 14 days of delivery and follow the terms in our Returns & Cancellations policy.

Basic AI styling on the Edit tier is free. Anyone can use standard outfit pairings and occasion-based visual searches without paying a cent.

We partner across the full fashion spectrum: independent boutiques, emerging designers, student incubators, contemporary labels, and enterprise retailers. We curate for quality craftsmanship, design originality, and brand authenticity.

Hey Lullae acts as a strategic AI sales channel rather than just a product directory. By integrating your inventory into our AI Concierge, your products are styled directly into complete outfit recommendations, turning multi-brand browsing into realized revenue.

Submit an application via our Partner Portal. Our team reviews your brand aesthetic, catalogue size and operational readiness to ensure a strong fit for our AI-matched community.

Running paid digital ads independently is expensive. Hey Lullae's AI styling engine automatically pairs your inventory with complementary items from other partner brands to form complete outfits. This gives your products organic cross-brand exposure to intent-driven shoppers without spending extra on ad campaigns.

We believe in growing alongside our partners with transparent commercial models and zero upfront software-engineering fees.

Early-stage fashion houses can apply for our Founding Partner Grant, which provides a 100% fee-free, zero-commission launch window for 3 months (covering both 0% commission and R0/month subscription fees) for our first 50 onboarded brands. After this initial 90-day launch period, brands transition to our standard platform tier and commission structure.

Payouts are processed directly and transparently into your business account on a predictable schedule once orders are fulfilled — eliminating the long holding delays common with traditional marketplaces.

100%. You retain full ownership of product pricing, inventory allocations, fulfillment, and return terms. Hey Lullae provides the high-converting tech engine and AI styling layer.

Partner brands gain access to backend Intelligence as a Service, providing real-time data on micro-trends, outfit pairings, customer search preferences and regional demand forecasting to help you manage stock efficiently and avoid deadstock.