Frequently Asked Questions

Hey Lullae is an AI-powered fashion discovery platform and multi-merchant marketplace connecting style-conscious shoppers with curated local boutiques, independent designers and emerging fashion houses. We make discovering and buying complete, styled outfits simple and seamless.

Yes. That is the core beauty of Hey Lullae. You can pair a top from Boutique A, trousers from Designer B and accessories from Store C into one cart and check out in a single, unified transaction using PayFast, our South African payments partner.

Because orders ship directly from our individual partner boutiques across the country, home deliveries may arrive in separate, clearly tracked packages. You'll receive real-time, unified tracking updates right in your Hey Lullae account.

Yes. For selected fashion partners, you can choose In-Store Pickup at checkout to collect your items directly from their physical boutiques — saving on delivery fees and getting your items faster.

We eliminate local and international size confusion using smart virtual fitting tools. Instead of forcing you to decipher inconsistent size charts, our tools analyse garment dimensions alongside your personal measurements to recommend your ideal South African fit before you buy.

Our platform technology uses advanced AI estimation, silhouette scanning and fabric-elasticity matrices, and its accuracy is directly dependent on the precision of the data you input. Because independent partner boutiques feature distinct designer cuts, sizing variations can occasionally occur. In the rare instance that your outfit doesn't fit as expected, open a return or exchange from Profile → Orders and our concierge routes it to the correct boutique partner for processing.

Returns must be requested within 14 days of delivery and follow the terms in our Returns & Cancellations policy.

Basic AI styling on the Edit tier is free. Anyone can use standard outfit pairings and occasion-based visual searches without paying a cent.

For shoppers seeking deeper personal-style curation, Atelier unlocks premium features, including:

• Deep wardrobe analysis and outfit recommendations built around clothes you already own. Upload photos of your current closet to receive AI-driven mix-and-match combinations paired with new boutique drops.
• Personalised colour-palette matching and seasonal moodboard styling. Discover precise tonal palettes that complement your skin tone and receive curated seasonal boards tailored to your lifestyle.
• Priority virtual-fit modelling and advanced sizing previews. Jump the queue for high-resolution 3-way silhouette processing and preview how garments with varying elasticity drape over your specific measurements.
• Exclusive access to limited student-atelier releases and capsule drops. Secure first-look access to emerging designer showcases and limited-edition collaborative pieces before public release.

Want to explore more? See the Membership page for the full list of benefits and tiers. Cancellation and refund mechanics are covered in our Returns & Cancellations policy.

We partner with independent fashion boutiques, local fashion brands and retailers, emerging designers and academic design graduates. We curate for design originality, quality craftsmanship and brand authenticity.

Submit an application via our Partner Portal. Our team reviews your brand aesthetic, catalogue size and operational readiness to ensure a strong fit for our AI-matched community.

Running paid digital ads independently is expensive. Hey Lullae's AI styling engine automatically pairs your inventory with complementary items from other partner brands to form complete outfits. This gives your products organic cross-brand exposure to intent-driven shoppers without spending extra on ad campaigns.

We believe in growing alongside our partners with transparent commercial models and zero upfront software-engineering fees.

Early-stage fashion houses can apply for our Founding Partner Grant, which provides a 100% fee-free, zero-commission launch window for 3 months (covering both 0% commission and R0/month subscription fees) for our first 50 onboarded brands. After this initial 90-day launch period, brands transition to our standard platform tier and commission structure.

Payouts are processed directly and transparently into your business account on a predictable schedule once orders are fulfilled — eliminating the long holding delays common with traditional marketplaces.

Fully. You retain complete ownership of your product pricing, inventory allocations, fulfilment methods and individual return terms. Hey Lullae provides the high-converting tech engine, single-cart checkout and customer-discovery pipeline.

Partner brands gain access to backend Intelligence as a Service, providing real-time data on micro-trends, outfit pairings, customer search preferences and regional demand forecasting to help you manage stock efficiently and avoid deadstock.